禮盒 (Jhentea packaging design)

經常有人詢問我們的為什麼要花那麼多的時間製作私版包裝,其實我們一開始只是想區隔我們的製茶與對待茶的想法與觀念,就這樣我們由一個點到一個面,慢慢成形。

People often ask us why we spend so much time producing our own packages. To be honest, it started with a simple idea that we want to distinguish our tea-making process and our ideas of tea from others. And it all began from there—a tiny dot that connects with other dots and together they transform into the current Jhentea packaging design you see here.

環保愛地球經濟包裝禮盒

Love our earth and Go green: economical packaging.

精緻荷蘭布Coarse Linen禮盒紙罐

Paper cans wrapped in exquisite coarse linen

高品質四兩半手禮 Souvenir—4 taels of quality tea (1 tael=38 grams)

抽屜式半斤雙罐禮盒 ½ kilo of tea in two cans placed in a drawer package

無論是用何種包裝,最終的本質我們還是得回歸到”茶”的品質,我們希望更多的朋友能接受原汁原味的茶,以茶的純、茶的香氣、與味蕾;取代速食主義下的調和茶,調和茶可能很香、也可能會很好喝、便利、便宜;但是您喝過純茶香、隨著時光香氣、口味層次感不停轉化的原味茶嗎?一個很簡單的想法,希望更多人了解台灣純茶的文化,我們隨著時間一點一滴慢慢的成長,也歡迎喜歡原茶文化的朋友加入我們的行列。

Regardless of the packaging, what we care is the essence, or the quality of our tea. We sincerely hope that there will be more people coming to appreciate genuine and authentic tea. We would like to replace artificial tea with the purity and fragrance of authentic tea that touches your taste buds. Artificial tea might be very flavorful, tasty, convenient and even cheap. But have you tried genuine and authentic tea—the tea that contains with itself real fragrance? Have you tried the kind of tea with various levels of fragrance and tastes that evolve with time? We started out with a simple idea of inviting more people to get to know the genuine tea culture of Taiwan. Jhentea grows as we promote this idea and we would love to invite you, a fan of the genuine tea culture, to join us.